Marjorie BIAWA (MiM 2013) puts circular fashion on the map

A graduate of TBS Education's Master in Management in 2013, Marjorie BIAWA first built a solid career in fashion and luxury purchasing before establishing herself as a benchmark in the second-hand sector. Founder of Second Concept, her consultancy dedicated to the circular transformation of textile players, she combines field expertise, strategic vision and a commitment to more responsible fashion. She now teaches at TBS Education, where she passes on the keys to a fast-changing sector.

"The circular transition will be like the e-commerce transition: those who commit to it early will be tomorrow's leaders."

Before becoming an entrepreneur, Marjorie spent several years working in the demanding world of luxury goods and e-commerce. From the Yoox Net-à-Porter and LVMH groups in Paris, to the H&M group in Stockholm, this initial career phase enabled her to acquire solid expertise in trends, data and anticipating consumer needs, in a fast-changing international environment.

As time went by, she noticed the emergence of a new movement: second-hand. Far from a simple fashion phenomenon, she sees it as a structural transformation of the industry. To understand the dynamics, she experimented by herself, launching a virtual depot-sale. This personal project quickly became a laboratory for observing the changes underway: evolving uses, changing buying behaviors, the emergence of new business models.

This shift revealed to her that the entire fashion ecosystem was affected by this mutation. She understands that success depends on a simple equation: keeping the product at the heart of the project.

In circular fashion, desirability, selection and customer understanding remain essential. Second-hand is not a by-product of new, but an offer in its own right, requiring rigor, strategy and creativity.

"The product remains at the heart of the project: circular fashion only works if desire remains intact."

In 2022, Marjorie founded Second Concept, a structure at the crossroads of consulting and training. Its mission: to support the circular transformation of the entire textile industry, from ready-to-wear brands to public institutions.

Its activities are organized around three areas:

• Strategic consulting, to help brands, distributors and independents integrate resale, recycling and reuse models into their business models.
• Training, aimed at managers of major groups and trade federations wishing to understand and structure the place of second-hand in their offer.
• Conferences and presentations, to raise awareness of the challenges of a circular model in a world that is still largely linear.

At the same time, Marjorie teaches at TBS Education Paris and Barcelona, where she now integrates circularity into modules dedicated to purchasing and sourcing. Her aim: to make future generations of professionals aware of a fashion industry that no longer simply produces, but rethinks its life cycles.

"What I want to pass on is a pragmatic vision: making sustainability a business strategy, not a rhetoric."